What attracts me to this campaign is the fact that Executive Creative Director, Miguel Bemfica, created a way to combine humor with social responsibility. Everyone has (or will) a drunken mishap story in there life. (Probably more than one.) Also, no one likes the person that takes things a little bit too far when they are drunk....
Drink responsibly or you’ll regret what you said last night.
Even though ad below isn't part of the series, I am sucker for clever humorous ads that are relate able. It felt right to include this French advertisement in this post because there is similar type of humor in the Corona ads.
